AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Business Finance Apps on iOS in Brazil
A look at the fourth-quarter performance of leading Business Finance & Solutions apps on the iOS platform in Brazil, showcasing user engagement and download trends, as reported by Sensor Tower.
The final quarter of 2020 saw varied performance among the top Business Finance & Solutions applications on the iOS platform in Brazil. This data, provided by Sensor Tower, offers a glimpse into the download and active user trends for these apps.
SumUp - Credit Card Reader experienced a fluctuating trend in downloads, peaking in late November with over 9K downloads and then declining to approximately 4K by the end of December. The app's weekly active users grew from over 83K to nearly 98K in November, before dropping to around 80K by the year's end.
SumUp Bank, another application from SumUp Limited, saw an increase in downloads in November, reaching up to 6K downloads, but then witnessed a decline in December, ending the quarter with around 2K downloads. Weekly active user data for SumUp Bank was not available.
PayPal Business showed a steady increase in downloads from 748 to a peak of approximately 1K in early December, but then the trend reversed, and downloads dropped to just over 1K by the close of the quarter. Its active users increased from 4K in late September to almost 6K in mid-December, followed by a slight decrease to just over 5K active users.
Shopify - Your Ecommerce Store downloads saw a mid-quarter spike, going from around 800 to over 1K in mid-November, but then ended the quarter at about 900 downloads. The app's weekly active users showed a gradual increase from 7.7K to 8.8K throughout the quarter.
Lastly, ADP Mobile Solutions had its highest number of downloads in late November with over 1K, yet finished the quarter with just over 500 downloads. Active users for the app hovered around 3K throughout the quarter, with a peak of over 3.8K in late November.
For a more in-depth analysis and additional insights, readers can explore the comprehensive data available through Sensor Tower.